A new standard in hospitality-grade nutrition for dogs, crafted with premium venison and wellness science.
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Years ago, our founder tried to taste the food he was feeding his dog, who was suffering from skin rashes.
"You can't eat that," he was told. "It's dog food."
That single sentence became our standard: if we wouldn't eat it, it doesn't go in the bowl.
Most kibble on the market is mass-produced by candy or cereal companies. Not SHOGUN. Our recipes are crafted in Japan with real, carefully selected ingredients to truly support your dog's health and well-being.
Premium venison sourced from Japan. High in protein, low in fat, and rich in iron, supporting lean muscle and vitality.
Whole grain brown rice provides sustained energy, dietary fiber for healthy digestion, and essential B vitamins.
A blend of ancient Japanese grains including millet, amaranth, and barley for balanced nutrition and smooth digestion.
Traditional Japanese dried bonito flakes (katsuobushi) rich in amino acids and natural umami, enhancing flavor and nutritional value.
At SHOGUN, we use venison sourced from Japan as the main ingredient. It is high in protein, low in fat, and contains no other types of meat.
Most conventional dry foods go through a final step called oil coating. SHOGUN, however, is crafted without oil coating, preserving the natural flavor of the ingredients, enhancing water absorption, and allowing for easier digestion in the stomach.
Produced at a pet food factory in Kyushu, Japan, operated by our group's food company certified with external standards such as HACCP (Hazard Analysis and Critical Control Points) and Organic JAS. Strict food-level manufacturing and quality management ensure safety and reliability.
¥10,000 JPY
Japanese Venison, Brown Rice & Bonito Flake Recipe
Crafted with care in Japan, SHOGUN is designed to strengthen your dog's health from the inside out, with a naturally delicious taste that comes only from real, premium ingredients.
Made with high-quality venison to support lean muscle and joint health, brown rice and multigrains for balanced energy and smooth digestion, and essential nutrients to promote healthy skin, immunity, and overall vitality.
Every number reflects a story of care, consistency, and real change.
At SHOGUN, we measure success by your dog's joy, health, and longevity.
We believe in proof, not just promises. SHOGUN formulas are supported by measurable results that reflect both health and taste:
Source Based on feedback from 1,000+ pet owner testers, 2025
Beyond nutrition, SHOGUN connects people who see their dogs as family.
Here are stories of love, trust, and transformation from around the world.
My dog loves this food! When a piece falls into the water bowl, it softens and breaks down easily, which reassures me it's digestible. With other kibbles that stayed hard, I often worried about poor absorption. Sometimes they even came back up in the same shape. With SHOGUN, I feel confident about my dog's digestion.
After switching to SHOGUN about three weeks ago, my Shiba Inu's coat has become noticeably shinier and softer. She also seems more energetic during our morning walks. I appreciate that it's made in Japan with venison and no mysterious ingredients. The kibble size is perfect for small breeds too.
My Toy Poodle has always been a fussy eater and would turn away from most premium brands. But with SHOGUN, he finishes his bowl every single time. I think it's the natural bonito flavor, no artificial coating needed. As an owner, I feel good knowing every ingredient is food-grade quality.
Unlike many dry foods that use high-temperature, high-pressure "expansion manufacturing," SHOGUN is made using our proprietary "non-expansion manufacturing method" that minimizes nutrient destruction from heat. This preserves the natural flavors and nutrients of the ingredients, while also being easily digestible and dissolvable in water. We deliver gentle kibble that's like a homemade meal.
SHOGUN was born from the philosophy of the premium hotel "ONDHOTEL." Just as we provide a "mind and body wellness" experience to our hotel guests, we've created this product with the same commitment to supporting the health of your beloved pets using the highest quality ingredients and deep care. We promise to provide safe and secure meals that meet the same quality standards as food for humans.
The main ingredients include fresh raw meat and Japanese grains rich in dietary fiber. We do not use any artificial flavors, colorings, synthetic antioxidants, or wheat gluten that could burden your pet's body. For detailed ingredient information, please refer to the product details page.
The amount to feed varies depending on your pet's weight, age, and activity level. Please refer to the feeding guide on the package or the table on the product details page, and adjust the amount while observing your pet's condition and stool. If you have any concerns, please feel free to contact us anytime.
We recommend a slow transition over about 7 to 10 days to allow your pet's stomach to adjust to the new meal. For the first 1 to 3 days, mix about 25% SHOGUN with their current food. Gradually increase the proportion of SHOGUN so that the transition is 100% complete around the 10th day.
