Beyond food. A life with dogs,
beautifully designed.
From OND HOTEL — a wellness retreat in Takeo, Saga — comes a simple belief: the ones we love deserve meals made with the same care as our own. This is hospitality-grade nutrition.
Three quiet obsessions
Fresh meat first
Japanese wild venisonDomestically sourced Japanese venison leads the recipe — fresh meat, not meat meal. Lean, iron-rich, and so clean-smelling that even owners find it appetizing.
Gentle-cook craft
Never extruded, never puffedSlow, low-temperature cooking preserves nutrients that high-heat extrusion destroys — and shapes a dense, rice-grain kibble soft enough to dissolve in water, easing the burden on your dog's stomach.
Eight heritage grains
Grown in JapanA base of eight Japanese-grown grains — with dried bonito for natural umami — brings balanced fiber for gut health, the way Japan has eaten for centuries.
Wild Japanese venison,
a rare and honest protein
Lean, iron-rich and naturally raised in the Japanese wild. Venison is a novel protein — a gentle choice for dogs with sensitivities to chicken or beef. Blended with dried bonito flakes for the deep umami dogs can't resist, and honored with minimal intervention, the way a chef would.
Eight grains, one bowl
Barley
Balanced fiber
Brown rice
Gentle energy
Black rice
Deep color, rich
Red rice
Heritage variety
Job's tears
Time-honored
Foxtail millet
Small & mighty
Proso millet
Light & digestible
Barnyard millet
Farm heritage
+ eight Japanese vegetables — daikon leaf, kelp, burdock, carrot, cabbage, Chinese cabbage, takana, perilla
What high heat destroys,
our craft preserves.
Conventional kibble
- High-heat extrusion — nutrients degrade
- Puffed, air-filled pellets
- Oil coating sprayed on for flavor
- Meat meal & fillers common
SHOGUN Gentle-Cook
- Low-temperature craft — nutrition intact
- Dense rice-grain kibble, 10 mm
- Naturally palatable — no coating needed
- Fresh venison & whole grains only
About 10 mm across — a grain of rice, not a pebble
Our non-extrusion Gentle-Cook method presses a dense, rice-grain kibble about 10 mm across. Small mouths take it whole. It softens in water for puppies and seniors.
Kibble measurements are average approximations only.
From Kyushu fields to your bowl
Wild venison & heritage grains, Kyushu
Fresh Japanese venison and eight domestic grains gathered from Japanese farms — every ingredient traceable to its source.

Gentle-Cook, small batches
Cooked low and slow to protect nutrients — the method that makes SHOGUN dense, digestible and honest.

Human-food facility standards
Produced at a HACCP and Organic JAS certified facility in Kyushu — run by a human-food company — and tested to the Pet Food Fair Trade Council standard for complete & balanced nutrition.

Numbers we stand behind
Every ingredient, in full
Venison, barley, brown rice, dried bonito flakes, barley bran, brewer's yeast, rice oil, egg yolk powder, black rice, red rice, fermented seasoning, Job's tears, foxtail millet, proso millet, barnyard millet, daikon radish leaves, kelp, burdock root, carrot, cabbage, selenium yeast, Chinese cabbage, takana mustard greens, parsley, perilla leaf, L-threonine — with essential minerals and vitamins, and natural antioxidants (rosemary extract, mixed tocopherols).
Kind to sensitive dogs
Venison, not chicken or beef
Most food sensitivities build against common proteins. Venison is one dogs rarely meet — a fresh start for itchy skin and upset stomachs.
Gentle grains only
No wheat gluten. Our eight heritage grains bring fiber without the most common grain trigger.
One formula, fully known
One recipe means no cross-recipe surprises. What's on the label is exactly what's in the bowl.
Where SHOGUN stands
| Mass kibble | Fresh food | SHOGUN | |
|---|---|---|---|
| Fresh meat first | ✗ | ✓ | ✓ |
| No high-heat extrusion | ✗ | ✓ | ✓ |
| Shelf-stable, no prep | ✓ | ✗ | ✓ |
| Novel protein (venison) | ✗ | rare | ✓ |
| Human-food facility QC | ✗ | varies | ✓ |
How much, for your dog?
Start here, then weigh your dog again after two weeks and adjust.
Transition over ~2 weeks · always provide fresh water
Loved by dogs, trusted by owners
Days well fed
It started with one dog — Urume, a miniature dachshund whose chronic skin trouble healed on home-cooked meals of mixed grains. That bowl of love became our recipe.
— The founding story of Animal One, SHOGUN's kitchen
“Crafted with the same ingredients we eat.”
Before the first bowl
How do I switch my dog to SHOGUN?
Transition gradually over about two weeks — start with 10% SHOGUN mixed into the current food and increase daily. Split the daily amount into 2–4 meals, and always keep fresh water available.
Is SHOGUN right for puppies and seniors?
Yes — SHOGUN is a complete and balanced food for all life stages, tested to the Pet Food Fair Trade Council of Japan standard. Use the feeding guide above to adjust portions.
Why does the kibble look different from other brands?
Our non-extrusion Gentle-Cook method makes a denser, rice-grain-shaped kibble. Natural ingredients also vary slightly by harvest season — color and aroma may differ, quality does not.
How does shipping to Singapore, Hong Kong, Malaysia & Japan work?
Free shipping on every order, with no minimum spend. We dispatch from Japan within 2 business days, and parcels usually arrive about 3 to 4 days later. Your tracking number is in the shipping confirmation email. See our Shipping Policy for the full terms.
Stories from the kitchen
What “hospitality-grade” really means
Inside the OND HOTEL kitchen philosophy that set a new bar for dog nutrition — human-fo... Read the story →
02
Ingredients
Eight grains that fed a nation
Barley, black rice, Job's tears — why Japan's heritage grains belong in your dog's bowl... Read the story →
03
Dogs of SHOGUN
First bowls: letters from SG & HK
Owners in Singapore and Hong Kong on switching, picky eaters, and what changed in week ... Read the story →
Japanese craftsmanship,
in every bite.
SHOGUN — Premium Dog Food
¥6,000 JPY· 800 g
